A Marketing Plan [Cohort]
Figure out who your customers are and how you are going to reach them by creating a Marketing Plan.
ACTION STEP #1: Download the Course Worksheet (2 min)
Is Marketing Biblical?
What did you see? Quiz
What is a Marketing Plan?
Wierd Video Clip Checkup
Tony's Rules for Marketing MetaFormation
ACTION STEP #2: Discussion: Marketing MetaFormation (15 min)
Making a Plan: Who Is My Target Audience?
ACTION STEP #3: Creating an Exemplar (15 min)
Fleshing Out the Exemplar
ACTION STEP #4: Fleshing Out Your Exemplar (15 min)
The Felt Need
ACTION STEP #5: My Exemplar's Felt Need (10 min)
Felt Needs of Past Attendees
ACTION STEP #6: Felt Needs of Teammates & Creating Your Exemplar Profile (30 min)
Post Your Exemplar Profile (10 min)
Why Will They Come: Trust and Experience
ACTION STEP #7: Why did YOU Come? (10 min)
Your Reservoir of Trust
ACTION STEP #8: Identifying Your Reservoirs of Trust (20 min)
Take Notes!
What Information Do They Need?
Information Quiz
How Will They See Your Message? Call Lists, Gatekeepers, and Comping People
Quiz: What Disaster Did You See?
ACTION STEP #9: Making Your Call List (20 min)
Reaching Out to Prior Attendees
ACTION STEP #10: Adding to Your Call List (10 min)
Plan a Taste and See Workshop, Plus Wrapup
Quiz: Multi-tasking Test
ACTION STEP #11: Begin Planning a Taste and See Event (20 min)
Cohort Session